- Experiment ID
2026-07-call-of-duty-3pp-non-sub-marketing- Experiment Type
- apex / user
- Analysis Summary
- Shows non-subscribers a Call of Duty: MW4 reward prompt on the Nitro tab and connects it to Nitro signup.
- Why It Matters
- It presents a time-limited game benefit as a reason to subscribe and joins subscription and reward discovery into one path.
- Detailed Description
- The default state does not add the MW4 reward prompt to the Nitro-tab entry point for non-subscribers.
- In the treatment, the tab gets a New badge and popover; choosing Get Nitro starts subscription confirmation and then opens the MW4 reward card.
- Same-window strings explain that Nitro provides early access to the MW4 beta and describe claiming and redeeming the code.
- The experiment clearly gates the acquisition prompt, but it is not evidence that it grants reward eligibility by itself.
- Focus Area
- Nitro acquisition and game rewards
- Importance
- high
- Default Config
{
"enabled": false
}- Variations
{
"0": {
"enabled": false
},
"1": {
"enabled": true
}
}