- Experiment ID
2026-07-call-of-duty-3pp-marketing- Experiment Type
- apex / user
- Analysis Summary
- Shows Nitro subscribers a Call of Duty: MW4 early-access reward badge and prompt on the Nitro tab.
- Why It Matters
- It makes a time-limited Nitro game benefit discoverable from the tab entry point and shortens the path to the claim card.
- Detailed Description
- The default state does not add Call of Duty reward promotion to the Nitro-tab entry point.
- In the treatment, Nitro subscribers see a reward badge and popover that opens the MW4 reward card in Nitro Home, where they can claim an early-access code.
- Same-window strings add Play MW4 early, Claim Reward, and a prompt to claim the Early Access Beta code.
- Eligibility and validity still come from separate reward state; the experiment is not evidence that reward issuance itself changes.
- Focus Area
- Nitro game rewards
- Importance
- high
- Default Config
{
"enabled": false
}- Variations
{
"0": {
"enabled": false
},
"1": {
"enabled": true
}
}