- Experiment ID
2026-07-monthly-to-yearly-upsell-copy- Experiment Type
- apex / user
- Treatments
- Variant 0
- Variant 1
- Variant 2
- Variant 3
- Analysis Summary
- This experiment changes the headline and body copy shown when monthly Nitro users can switch to a yearly plan.
- Why It Matters
- Yearly-plan prompts can change conversion even when the underlying price is the same.
- This experiment appears to compare whether savings, one-payment convenience, or keeping the same Nitro perks makes the switch clearer and more appealing.
- Detailed Description
- When a monthly Nitro subscriber is eligible to switch to a yearly plan, variants split the yearly-payment message into opportunity, convenience, and loyalty angles.
- The current consumer checks the active subscription, external-payment state, yearly plan eligibility, and payment-source pricing before calculating savings and the discount badge.
- Strings added in the same period include “Lock in, save {amount}”, “Everything you love about Nitro stays the same.
- One payment to make it official.”, and “Same Nitro perks you already have.
- Switch once and you're set for the year.” That supports a shift from a plain discount prompt toward messaging about keeping perks, reducing payment friction, and saving money.
- Focus Area
- Nitro yearly-switch copy
- Importance
- medium
- Variations
{
"0": 0,
"1": 1,
"2": 2,
"3": 3
}