- Experiment ID
2026-07-monthly-to-yearly-upsell-copy- Experiment Type
- apex / user
- Treatments
- Variant 0
- Variant 1
- Variant 2
- Variant 3
- Analysis Summary
- Previously varied the headline and body copy shown when monthly Nitro users could switch to a yearly plan.
- Why It Matters
- Yearly billing is a larger upfront purchase, so the way savings and retained benefits are explained can affect understanding and selection.
- Detailed Description
- The earlier consumer checked yearly-switch eligibility for monthly Nitro subscribers and compared messages about savings, one payment, and keeping the same perks.
- In the current window, the experiment row and the related ‘Lock in, save,’ ‘Same Nitro perks,’ and yearly-payment copy were recorded as deleted.
- That confirms the copy set disappeared from the current data, but it does not establish whether the yearly-switch feature itself rolled out or was withdrawn.
- Focus Area
- Nitro yearly-switch copy
- Importance
- medium
- Variations
{
"0": 0,
"1": 1,
"2": 2,
"3": 3
}